Relax With a New Do at Inizio

Elena Gioacchini and Jayson Bonetti are the co-owners of Inizio Salon in Shaw. Photo by Alexander M. Padro, Courtesy Shaw Main Streets.

Discover an oasis of rest and relaxation in the midst of Shaw’s bustle. Inizio Hair Salon, 641 Florida Ave. NW, offers makeovers, haircuts, styling and specialty treatments in a relaxing, spa-like environment.

Inizio was founded in 2015 by Jayson Bonetti. Bitten by a passion for hair styling, Bonetti bailed out of the finance industry to attend cosmetology school at the age of 30. His partner Elena Gioacchini joined him in 2022. She had worked as a hairstylist, salon manager and educator.

In addition to standard cut, color, extension and styling services, the salon offers a variety of spa-like services and treatments for the hair and scalp. Patrons can ask for a steam treatment to rehydrate hair and mitigate damaged hair. The salon’s shampoo chairs, which can recline flat, are equipped with massage settings.

The salon is “intimate,” customers say. They appreciate the stylists’ attentive care for their needs.

Bonelli values the vibrance of his salon’s environs. “There is so much life going on, there are restaurants, bars, nightclubs, new buildings and a lot of really big excitement,” he enthused.

“The area is so diverse,” Gioacchini explained. “I feel like we are also diverse as individual stylists and it’s what we like to do, too.”

Inizio is open Monday 10 a.m. to 6 p.m., Tuesday through Friday, 10 a.m. to 8 p.m., Saturday, 10 a.m. to 6 p.m. and Sunday, 10 a.m. to 4 p.m. Visit to book an appointment and for more information.

Sarah Payne is a reporter for Capital Community News. She can be reached at