DC rooftops are busy places. A flyover of the District shows a growing mosaic of rooftop terraces, solar panels, green roofs – and increasingly, retail space. Niraj Ray, CEO of Cultivate the City (CtC) (www.cultivatethecity.com), is just one DC entrepreneur who’s taking advantage of rooftops to run a green business, create jobs, and grow food.
I met Ray at H Street Farms, on the roof of the W.S. Jenks & Son hardware store on Bladensburg Road, on a sunny May morning. Ray loves his work, and his enthusiasm for it is obvious.
“We lease this space from Jenks,” he explained, “and sell plants and supplies to their customers. We’re not Home Depot or Lowe’s. We specialize in plants – mostly food – that will grow well in smaller spaces. We offer a variety of vertical growing options, some of which recycle their own water. We even sell structures that allow you to harvest lettuce, greens, and herbs off of a wall. We also sell plants that are native to this area. If you’re looking for serviceberry plants (Amelanchier spp.), we’ve got them!”
But how did CtC even come about?
Ray’s Indian grandmother was known for her green thumb, but Ray, growing up in Queens, N.Y., never had a garden. After attending Ohio State as an undergrad, he pursued his master’s degree at Bethune-Cookman University in Daytona Beach, Fla. “I really didn’t like the food options that were available to me, so I started planting seeds. In Florida, almost anything will grow. Things took off.”
Ray wanted to grow strawberries, but he didn’t have much space. He started stacking planters and growing strawberries vertically in “towers” to save space and water. The strawberries thrived and set berries well beyond the standard fruiting season.
Then, when the towers were teeming with berries, Ray got the call: a job offer at the Environmental Protection Agency in DC – the opportunity of a lifetime. “I had to move to DC quickly. I had a garage sale and sold all of my strawberry towers. I made $5,000 in one weekend. That’s when I realized that I had some of my grandmother’s green thumb. I could make money growing good food and teaching others how to do the same.”
That was 2012. In 2015, Ray started CtC. He now has three fulltime employees and a handful of seasonal part-time staff and interns.
Sustainability is a CtC cornerstone. Much of the water for H Street Farms is harvested from Jenks’s air-conditioning unit. “I harvest up to 400 gallons of pure water daily when this unit is running – which is most of the growing season.”
His strawberry towers are made from recycled polystyrene (Styrofoam). “These planters are four to five times denser than regular polystyrene and help protect plants from extreme temperatures, both hot and cold.” Ray also sells attractive planters that are made from recycled plastic bottles.
CtC uses shredded coconut husks, rather than peat moss, as a growing medium. “Harvesting peat emits tons of CO2 which contributes to climate change. Coconut husks are more sustainable – and there’s an endless supply.” Even the greenhouses are energy efficient and include off-grid thermostats that automatically open and close ventilation panels according to the inside temperature.
Ray’s business model goes far beyond that of a commercial nursery operation that takes advantage of available roof space. CtC also operates a 6,500-square-foot farm on the roof of Nationals Park for chefs at the stadium. And he’s working with schools to establish gardens and community supported agriculture programs (CSAs) that generate income for the schools. By growing food, students learn important life skills that ultimately expand and improve their diet. Student labor lowers the food production and preparation costs, and the CSAs are offered at a fraction of the price of most around town. At J.O. Wilson Elementary, last year, the proceeds from the CSA provided Thanksgiving food boxes for in-need families in the NoMa area.
CtC has similar operations up and running at Gallaudet University, Miner and C.W. Harris elementary schools, and IDEA Public Charter School.
While most business models are based on expansion, Ray has other ideas. “Cultivate the City is generating jobs for others,” he explained. “We buy most of our materials locally, and we work with other DC farmers to increase the market share for local producers. We’re creating business opportunities through our need for compost, plants, and other products. We want to help spur the need for other sustainable business opportunities.”
Who would have thought that a rooftop could literally provide a business platform?
Catherine Plume is a lifelong environmentalist, a writer, and a blogger for the DC Recycler: www.DCRecycler.blogspot.com; Twitter @DC_Recycler. She is also a board member for the DC Chapter of the Sierra Club and Green America, but her perspectives are her own and do not necessarily represent the positions of either organization.